Perhaps you haven't seen it in person, but there are plenty of movie scenes in which bar fights unfold with beer bottles being used as pain-inducing props. Beat Beer packaging plays with this idea by suggesting that the necks are quite comfortable to grip with a tight fist.
Kevin Harald Campean of Hungary infused these durable beverage containers with the idea of masculine strength. They've been given matte black finishes for a powerful look, and most notably, the upper portion of the vessels have been molded to provide four grooves that can accommodate the positioning of wrapped fingers. Beat Beer packaging could be held right side up or upside-down, supporting the bones and joints of your hand as you deliver a punch or move in for a forceful whack.