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Medicinal Beer Branding

Doctor's Order Brewing's Beer Will Cure What 'Ales' You

— July 26, 2014 — Lifestyle
The beer bottle designs for Doctor's Orders Brewing developed by Matt Burns Design are a funny play on the brand's name, positioning the drinks as a cure-all that will surely make you feel a little better with a swig.

Each of the bottles features a vibrant, shapely colored chalice with medical symbols and terms like Plasma, Iron Lung, Prescription 12 and Zephyr to help consumers tell one brew from another. Much like a prescription bottle, drinkers will have to look to the back side of the beer bottle design for more information about each one of Doctor's Orders Brewing's unique beers. With varieties like Double White Ales, Black Imperial Pilsners and IPAs, these quirky labels really call out the unconventional types of brews.
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