Roley’s Super Natural Lager was developed by Stewart Rowley as a functional beer that's perfect for athletes to enjoy as a post-workout reward that could help to support their recovery. The beer is brewed with all-natural ingredients and utilizes a secret scientific process to create the Super Natural Elixir, which helps to remove sugars, lower the amount of cabs and retain the vitamins in the mix. The beer thus comes in with 89-calories, a 4.4% ABV and has vitamins B3, B5, B6 and B9 to support reduced inflammation and energy metabolism.
Roley’s Super Natural Lager comes in 330ml cans priced at £2.95 each and is branded with a minimalist label that stands out prominently against the black can to make it instantly recognizable.
What Makes This Trend Stand Out
- Functional Beverage Innovation
- Functional beverage innovation is transforming traditional drink categories by adding health-focused benefits such as vitamins and supplements.
- Post-workout Alcoholic Drinks
- Post-workout alcoholic drinks are bridging the gap between relaxation and recovery, offering sports enthusiasts a dual-purpose consumption option.
- Natural Ingredient Brewing
- Natural ingredient brewing prioritizes health-conscious production methods, appealing to consumers seeking transparency and wellness in their dietary choices.
Sectors Adopting This
- Health-conscious Alcohol
- The health-conscious alcohol industry is redefining adult beverages by integrating wellness elements that cater to fitness-savvy consumers.
- Premium Craft Beers
- Premium craft beers are distinguishing themselves with unique formulations and branding that enhance their market desirability and consumer loyalty.
- Athletic Wellness Products
- Athletic wellness products continue to evolve, fusing traditional categories with performance-enhancing features to support active lifestyles.
