The Lifted Drinks Recovery Lager is an alcohol-free beer beverage being launched by the Birmingham-based brand as a refreshment that's perfect for sport enthusiasts to enjoy after a game. The beer is crafted with just seven-grams of carbs and has 10-grams of plant-based pea protein in ever can to make it perfect for replenishing the body post-workout. The product is priced at £23.40 for a 12-can case and is great for enjoying solo or with friends as an alcohol-free option that won't inhibit the body's recovery like conventional beer could.
Co-Founder Rebecca Robinson spoke on the Lifted Drinks Recovery Lager saying, "Lifted Beer was born after a great workout when you know you need the functionality of protein shake but all you really want is an ice cold beer…We wanted to create an alcohol-free beer that tasted great and actually had post-workout benefits for your body rather than ruining your recovery."
What's Driving This Trend
- Alcohol-free Sports Recovery Beverages
- Brands could create more alcohol-free beverages with added nutritional benefits for fitness enthusiasts.
- Plant-based Protein Beers
- Brands could experiment with using plant-based protein sources to create healthier beer options.
- Low-carb Beer Alternatives
- Brands could focus on creating low-carb beer alternatives that cater to health-conscious consumers.
Who This Affects Most
- Sports and Fitness
- The sports and fitness industry could benefit from offering more nutritional and functional alcohol-free beverage options for consumers.
- Beer and Alcohol
- The beer and alcohol industry could explore creating healthier and more functional beer products to cater to changing consumer preferences.
- Health and Wellness
- The health and wellness industry could collaborate with beverage brands to develop functional, health-conscious alcohol-free alternatives to traditional products.
