When Confederation Studio designed the beer bottle labels on Wonton Brewery's products, they were made to be quirky. This definitely comes through, since each brew is represented by illustrated men with different, but classic beard styles. As well as having very distinct characteristics, the coloring of the beards also seems to be a reflection of the beer's color intensity as well.
With eccentricity in mind, the beer branding is made to capture the attention of adventurous drinkers, whether a newbie to the brand or a connoisseur. The whimsical drawings are paired with quirky quotes like "wisdom is in the head and not in the beard," which just add to the charm of the whole brand identity for the Wonton Brew Co. on t-shirts, glasses and coasters.
Why This Trend Is Growing
- Personalized Branding
- Opportunity for breweries to create unique and distinct brand identities by incorporating personalized elements like quirky illustrations and quotes.
- Visual Storytelling
- Potential for brands to utilize visual storytelling through whimsical drawings and charming quotes to captivate consumers and create a memorable brand experience.
- Color-reflective Design
- Chance for breweries to experiment with label design that reflects the color intensity of the beer, enhancing visual appeal and differentiation on the shelf.
Industries Being Reshaped
- Craft Beer
- Opportunity for craft breweries to embrace quirkiness and incorporate personalized branding to stand out in a competitive craft beer market.
- Graphic Design
- Potential for graphic designers to collaborate with breweries in creating visually captivating beer labels that tell unique stories and enhance brand recognition.
- Bar and Restaurant Supplies
- Chance for suppliers of bar and restaurant products to offer customized glasses, coasters, and merchandise that showcase distinctive and whimsical brand identities.
