Armadillo Brewery used Havard Fadnes to help the company redesign its website and overall brand. For the bottling, Fadnes used a recycled aesthetic by wrapping the bottles in older newspapers detailing information about the brand and beers.
The website also matches this look, as everything here is similar to an online newspaper like the New York Times. Again, one of the advantages of this type of layout is that people are expecting information when looking at a design such as this, which is exactly what they receive. Not only are they able to drink a good beer, but they can learn a thing or two about the company at the same time. This could potentially lead to better loyalty amongst consumers for Armadillo Brewery.