These hilarious new anti-hipster beer ads use print advertising as a medium to not only promote their brand, but also to convey their disdain for hipster culture. South African brewery Garagista Beer Co. recently released this print ad campaign that pokes fun at hipsters and their lifestyle.
To market their line of pale ales, Garagista Beer Co. takes the humor route and hopes to capitalize on other people disliking hipsters as much as they do. Some of the things these anti-hipster beer ads make fun of are their love of one gear bicycles, bands no one has heard of, banjos, vintage Ramones t-shirts, homemade leather journals, beards and mustaches. All the ads also include the tagline "All Beer. No Bullshit."
What's Driving This Trend
- Anti-hipster Marketing
- Garagista Beer Co. is using humor and disdain for hipster culture to promote their brand through print advertising.
- Humorous Branding
- Garagista Beer Co. is taking the humor route to promote their pale ales in a way that connects with consumers.
- Cultural Satire in Advertising
- Garagista Beer Co.'s use of satire in their anti-hipster beer ad campaign demonstrates the power of humor in advertising to convey social commentary.
Who This Affects Most
- Craft Beer
- This ad campaign, which pokes fun at hipster culture, presents an opportunity for craft beer brands to connect with younger, anti-hipster consumers through humor.
- Print Advertising
- Garagista Beer Co.'s use of print ads that poke fun at hipsters showcases how creativity in print marketing can drive sales and brand loyalty.
- Consumer Packaged Goods
- This humorous advertising campaign shows that consumer packaged goods brands can take a more lighthearted approach to messaging and marketing, building connections with consumers through humor and satire.
