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Psychedelic Booze Branding

Tarantino Beer Packaging Gets Groovy With the Image of an Elephant

— October 11, 2013 — Lifestyle
If you intend to wallow over a cold one, these brews are probably not the type that you're after. Tarantino Beer packaging exudes a whimsical liveliness that's best suited to good spirits. Ciro Bicudo illustrated the labels for this pair of IPAs, incorporating images and designs that will make your eyes dance.

Both stickers feature the head of an elephant as the central symbol, and the variety of the drink is marked in big and bold hand-written text. Bright blue and cheerful yellow were chosen as the backdrops for the two versions of Tarantino Beer packaging, yet more color and detailed motifs were incorporated as well. These Tarantino Brewery beverages inspire you to feel groovy.
Trend Themes
1. Whimsical Branding - Disruptive innovation opportunity: Explore packaging designs that exude a whimsical liveliness to create a unique brand identity and appeal to consumers seeking lively and fun experiences.
2. Hand-written Typography - Disruptive innovation opportunity: Incorporate hand-written text in packaging designs to add a personal touch and stand out in the competitive beer market.
3. Colorful Motifs - Disruptive innovation opportunity: Use vibrant and detailed motifs in packaging designs to create visual appeal and capture consumers' attention on crowded store shelves.
Industry Implications
1. Brewing - Disruptive innovation opportunity: Experiment with unique and eye-catching packaging designs to differentiate your beer brand in a competitive market and attract consumers looking for a fresh and exciting drinking experience.
2. Graphic Design - Disruptive innovation opportunity: Explore new graphic design trends and techniques to create visually captivating packaging that draws consumers' attention and enhances brand recognition.
3. Alcohol Beverage Retail - Disruptive innovation opportunity: Curate a selection of creatively packaged alcoholic beverages to cater to consumers seeking unique and visually appealing products, providing a memorable shopping experience.
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