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Wanderlust Beer Branding

Around the World Beer Flight Merges a Love of Travel with a Love of Beer

— November 2, 2013 — Lifestyle
The Around The World Beer Flight project by Solarium Creative is a concept design for a potential new six-pack. Each of the six specialty beers would have a label featuring one of the most recognizable airports in the world, including New York's JFK and Los Angeles's LAX. The end result is a kitchy-cool design with an almost retro appeal.

These beers are perfect for those who love or aspire to travel and those who have visited these famous airports will certainly get a kick out them. At the very least, they would make a great conversation-starter at parties. If you're a beer lover with an adventurous spirit for travel, then you'll certainly enjoy the Around The World Beer Flight designs -- but beware: an insatiable sense of wanderlust may occur upon viewing.
Trend Themes
1. Airport-inspired Beer Packaging - Designing beer packaging with labels featuring international airports creates a unique and recognizable brand identity, catering to travelers and beer lovers alike.
2. Travel-themed Beverage Marketing - Using travel-related themes in beverage branding and marketing can attract consumers who value adventure and exploration.
3. Retro-inspired Product Design - Incorporating nostalgia and retro themes in product design can help brands stand out in crowded markets and appeal to consumers seeking a sense of familiarity.
Industry Implications
1. Alcoholic Beverages - Breweries and distilleries can tap into the growing market of travel and adventure enthusiasts by creating travel-inspired beverage products and branding.
2. Tourism and Hospitality - Travel and hospitality companies can collaborate with beverage companies to create unique and memorable products that showcase popular tourist destinations.
3. Graphic Design - Designers specializing in branding and packaging design can take advantage of the popularity of retro- and travel-inspired themes to create eye-catching and memorable product designs for clients.
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