Tom Rotsaert is a graphic designer from Belgium, so to commemorate one of the items his country does best, he put together the packaging for the award-winning beer brand Viven.
The resulting design is authentic and quite simplistic. For the Viven glasses, the name of the company runs across the center in a white blocked font. The background of the label for the bottles is a slightly aged white color, again making the beer look authentic as if it's been around for centuries. The font here, however, is slightly more colorful, with Tom Rotsaert using red, blue and yellow hues to name a few.
The packaging is not overwhelming, and clearly gets the Viven name across to people walking past in liquor stores, which is exactly what the company wants.
Why This Trend Is Growing
- Simplistic Packaging
- Opportunity for brands to embrace minimalistic and authentic packaging designs.
- Authentic Branding
- Brands can capitalize on the trend of creating a sense of heritage and history through their branding.
- Colorful Typeface
- Innovation in using vibrant and colorful typefaces to create visual impact and differentiation.
Industries Being Reshaped
- Craft Beer
- With the increasing popularity of craft beer, there is an opportunity for breweries to differentiate and engage consumers through authentic and simplistic branding.
- Graphic Design
- Graphic designers can find opportunities to create unique and visually appealing packaging designs for beverage brands looking to stand out on store shelves.
- Alcohol Retail
- Alcohol retailers can leverage the trend of authentic branding to curate a selection of craft beers with visually appealing and minimalist packaging, attracting customers looking for unique products.
