As wonderful as a product is, you can always infuse it with additional personality and appeal by means of a clever branding scheme. Bold City beer packaging utterly entices the consumer, even though he cannot taste, smell or see the alcoholic beverage inside.
Designer Kendrick Kidd worked diligently to create an image for the Bold City Brewery that would remain consistent with its existing one. An addition that you will notice is the incorporation of the colorful slanted stripes into the top and the bottom of the cans. This is meant to represent the markings on the warehouse loading dock, referencing the work that goes into the contents of Bold City beer packaging. The look is complete with punchy illustrated graphics that feature a killer whale, a dog and a manatee.
What Makes This Trend Stand Out
- Animated Alcohol Branding
- Incorporating animated characters or illustrations on alcohol packaging to add personality and appeal.
- Industrial Design Branding
- Incorporating industrial design elements on packaging to reflect the production process and origins of the brand.
- Regional Animal Iconography Branding
- Incorporating animal iconography that reflects the regional flora and fauna on liquor packaging for a more authentic brand identity.
Sectors Adopting This
- Alcohol Manufacturing
- Opportunities for alcohol manufacturers to differentiate their products through unique branding schemes that incorporate animations and industrial design elements.
- Packaging Design
- Opportunities for packaging design firms to incorporate regional animal iconography and industrial design-themed packaging to add a unique element to product packaging.
- Marketing and Advertising
- Opportunities for marketing professionals to create packaging designs that visually represent the brand's origins and production process to better resonate with consumers.
