Looking to the past for inspiration, Abacus Ale uses historical figures for its new packaging design. The entire look was completed by Kyle Johnson, who saw inspiration in these people from times gone by.
Abacus Ale didn't put just any historical figure on the front of its beer bottles, but instead chose people that hold a significant position in changing the world and making it what people experience today. As such, the figures here include Edison and Einstein with the tagline, "smarter than your average ale." This marketing approach will hopefully attract people who value their intelligence, and subconsciously think that drinking a beer with Einstein on the front will not only give them a hangover, but help them be smart enough to take an Advil the day before to help.