Looking to the past for inspiration, Abacus Ale uses historical figures for its new packaging design. The entire look was completed by Kyle Johnson, who saw inspiration in these people from times gone by.
Abacus Ale didn't put just any historical figure on the front of its beer bottles, but instead chose people that hold a significant position in changing the world and making it what people experience today. As such, the figures here include Edison and Einstein with the tagline, "smarter than your average ale." This marketing approach will hopefully attract people who value their intelligence, and subconsciously think that drinking a beer with Einstein on the front will not only give them a hangover, but help them be smart enough to take an Advil the day before to help.
Why This Trend Is Growing
- Historical Figure Branding
- Using historical figures for packaging designs presents a disruptive innovation opportunity in the branding industry.
- Inspired Marketing Approaches
- Employing iconic people in marketing materials creates a disruptive innovation opportunity in the advertising industry.
- Associative Product Perception
- Creating a link between historical figures and product qualities offers a disruptive innovation opportunity in the consumer goods industry.
Industries Being Reshaped
- Branding
- Historical figure branding opens up disruptive innovation opportunities in the branding industry.
- Advertising
- Using iconic people in marketing materials presents disruptive innovation opportunities in the advertising industry.
- Consumer Goods
- Linking historical figures with product qualities creates disruptive innovation opportunities in the consumer goods industry.
