The Avant Red Flander Ale will Trick Wine Drinkers
Jamie Danielle Munro — May 22, 2014 — Lifestyle
References: sunnynguyen & packageinspiration
Some wine connoisseurs turn their noses up at the thought of beer, so Avant Red Flander Ale is trying to encourage these types of people to open their minds and try an alternative drink with a bit of trickery.
The bottles actually look like wine, and could fool even the most seasoned veterans in a liquor store. This packaging really elevates the brand from an everyday beer to something with a touch of class, which is exactly the point. Wine is associated with those of the higher economic status, whereas beer is not for the most part. Taking the symbol of class from the wine through the bottle is a great way to lure people in to trying something new.
The bottles actually look like wine, and could fool even the most seasoned veterans in a liquor store. This packaging really elevates the brand from an everyday beer to something with a touch of class, which is exactly the point. Wine is associated with those of the higher economic status, whereas beer is not for the most part. Taking the symbol of class from the wine through the bottle is a great way to lure people in to trying something new.
Trend Themes
1. Classy Beer Packaging - Creating beer packaging that mimics the appearance of wine bottles, appealing to wine drinkers and elevating the perception of beer.
2. Cross-category Branding - Blurring the lines between different alcoholic beverage categories to attract new consumers and challenge traditional perceptions.
3. Disruptive Packaging Strategies - Using innovative and deceptive packaging designs to capture the attention of consumers and differentiate products in competitive markets.
Industry Implications
1. Alcoholic Beverages - Introducing innovative packaging strategies in the alcoholic beverages industry to attract new and diverse customer segments.
2. Consumer Goods - Exploring unconventional branding and packaging approaches in the consumer goods industry to disrupt traditional category dynamics.
3. Marketing and Advertising - Leveraging packaging tactics as disruptive marketing tools to create compelling brand experiences and drive consumer engagement.
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