Ozark Beer is the type of drink one would consume while relaxing with friends around a campfire, or floating down a river. Jeremy Teff was in charge of coming up with a distinct brand identity for the beverage, and managed to embody these characteristics.
To do this, Teff used an elk as the main image on the front of the can, and then placed text within this outline. "Hard work" and "American made" are just a couple of the slogans found in this section of the can, all of which represent everything the company stands for. When looking at this beer on the shelves, it immediately speaks to people who have a connection with nature, as well as a love of producing products with a high amount of skill.