Working Class Heroes joins forces with YETI on a special collection of drinkware for the outdoors this season. As the temperature rises, the duo delivers a nine-piece range of drinkware that is prepared for the different outdoor activities.
The brand describes its users as those that “stay out longer, travel farther, and live harder,” so to cater to that, the two offer a collection of products that stem from premium coolers to stainless steel drinkware. There is also a selection of backpacks and camping furniture to reinforce that outdoor lifestyle as well. Now, the new range includes a selection of one-gallon jugs, as well as mugs, 10z tumblers, and 12oz water bottles -- all of which are designed in a plethora of colorways.
Image Credit: Working Class Heroes, <a rel='nofollow' href='https://hypebeast.com/2022/5/working-class-heroes-yeti-drinkware-collaboration-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.workingclassheroes.co.uk/'>workingclassheroes</a>
What's Driving This Trend
- Outdoor-ready Drinkware
- A trend of creating and promoting durable drinkware products designed specifically for outdoor activities and environments
- Collaborations with Outdoor Brands
- A trend of working with outdoors-oriented companies to create products that cater to a specific demographic of outdoor enthusiasts
- Lifestyle-focused Collections
- A trend of offering product lines with a specific lifestyle or activity in mind, such as outdoor living and activities
Who This Affects Most
- Outdoor Recreation
- An industry that could benefit from partnerships with brands to create more durable and specialized gear for outdoor activities and hobbies
- Drinkware Manufacturing
- An industry that can create innovative and sustainable products with various functions for different needs and contexts, such as outdoor activities
- Camping Gear and Furniture
- An industry that can offer products with unique features that cater to outdoor recreation, such as durability and portability
