American spirit and wine importer Prestige Beverage Group has launched a new marketing campaign for its 'Windsor Canadian Whisky' -- a delicately flavored whisky that the company expects will "ignite the Canadian Whisky category."
The new campaign, 'Enjoy It Out There,' was designed in partnership with Minneapolis-based creative agency, Fast Horse, seeking to establish an approachable identity for the brand. Drawing from the brand's iconic Midwest heritage, the campaign promotes the value of shared outdoor experiences by inviting customers to grab a bottle and "enjoy it out there" in nature. The integrated marketing campaign includes in-store signage, on-premise collateral, a new social media push, and a series of brand activations.
According to Fast Horse's Creative Director, Eric Husband, establishing 'Windsor' as the eminent outdoorsman's whiskey was of vital importance as “the pure simplicity of the outdoors is both true to Windsor’s legendary roots and relatable to all."
Image Credit: Prestige Beverage Group
What's Driving This Trend
- Nature-focused Marketing
- Opportunity for creating marketing campaigns that promote outdoor activities and experiences to attract nature enthusiasts and outdoors enthusiasts alike.
- Approachable Brand Identity
- Opportunity for creating an inviting brand identity to make traditionally sophisticated products like whiskey more sociable.
- Social Media Engagement
- Opportunity to increase brand loyalty and visibility through social media and digital marketing campaigns that align with the brand's message and identity.
Who This Affects Most
- Alcohol and Beverage
- The alcohol and beverage industry can consider rebranding products to appeal to a wider audience and creating new campaigns focused on experiences to target younger consumers.
- Creativity and Advertising
- The creativity and advertising industry can create campaigns that promote a natural, outdoorsy, and adventurous aesthetic. Such campaigns potentially improve sales amongst all genders without alienating anyone.
- Retail
- Retailers can engage in-store environments that promote natural and organic products and evoke a sense of relationship with the brand. This offers a compelling experience to customers and creates excitement about the brand.
