American spirit and wine importer Prestige Beverage Group has launched a new marketing campaign for its 'Windsor Canadian Whisky' -- a delicately flavored whisky that the company expects will "ignite the Canadian Whisky category."
The new campaign, 'Enjoy It Out There,' was designed in partnership with Minneapolis-based creative agency, Fast Horse, seeking to establish an approachable identity for the brand. Drawing from the brand's iconic Midwest heritage, the campaign promotes the value of shared outdoor experiences by inviting customers to grab a bottle and "enjoy it out there" in nature. The integrated marketing campaign includes in-store signage, on-premise collateral, a new social media push, and a series of brand activations.
According to Fast Horse's Creative Director, Eric Husband, establishing 'Windsor' as the eminent outdoorsman's whiskey was of vital importance as “the pure simplicity of the outdoors is both true to Windsor’s legendary roots and relatable to all."
Image Credit: Prestige Beverage Group