Customizable Ramen Libraries

Korean Air's New Prestige East Lounge Has an Extensive Ramen Library

Korean Air's freshly renovated Prestige East Lounge at Incheon International Airport Terminal 2 is now open to passengers, featuring its own Ramen Library where travelers can build their own bowl with a choice of noodles, broth, and toppings. A reflection of the global popularity of K-food, the Ramen Library invites Korean Air passengers to brew their chosen components in an instant ramen machine, and savor it in a relaxed setting.

The renewed Prestige East Lounge, centered on "refined comfort with experiences" and designed with luxury hotel lounge influences, now also offers everything from Grand Hyatt chef-led cooking classes to an Arcade Room with photo booths and games. Ultimately, this reinvigorated design helps to create special memories right at the lounge, even before a flight is boarded.

Customizable Food Experiences
Creating personalized ramen bowls through a self-serve setup showcases the growing trend of customizable dining within public spaces.
In-transit Entertainment
Incorporating unique experiences like arcade games and cooking classes into airport lounges reflects the evolving trend of merging travel with leisure activities.
Culinary-led Brand Differentiation
Featuring globally popular food options such as a Ramen Library signifies the innovative approach to using culinary offerings as a differentiator in competitive industries.

Where This Applies

Airline Hospitality
The inclusion of a Ramen Library within an airport lounge exemplifies how airlines are transforming hospitality to enhance passenger experiences.
Airport and Travel Services
Incorporating entertainment and food customization into airport lounges signals a shift in airport services towards creating destination experiences.
Luxury Hospitality Design
Replicating luxury hotel elements in airport lounges illustrates a blending of design principles to elevate transit spaces into refined environments.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 50%
Freshness 78%

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