To get noticed in the current beer market, your brand identity has got to have an edge. Feral Beer packaging undoubtedly presents this image, and it works delectably well with the fierce name of the make.
The Feral Brewing Company has a successful 11-year history of of producing award-winning Australian beverages, yet it worked to reestablish its look with a rawness that's much fresher than you'll see in competing products. The "balsy" do it yourself approach involved the integration of sketchy hand-drawn illustrations of the wild animals on the labels, plus the use of an old photocopier as part of the graphic design and production process. Doodles, smudges and messy text help to define Feral Beer packaging as the vessel for the Everyman's booze with a taste that's untamable.
What's Driving This Trend
- Raw Packaging Design
- Brands can differentiate themselves by adopting a stripped-down and hand-drawn packaging design.
- Wild Animal Illustrations
- Using illustrations of untamed and wild animals in packaging design can give a sense of fearlessness.
- Unpolished Branding
- Popularizing an unpolished branding style can create a unique and easily recognizable company image.
Who This Affects Most
- Craft Beer Industry
- Craft beer companies can explore the use of raw packaging design and wild animal illustrations to differentiate themselves.
- Wine Industry
- Wine companies can consider adopting the unpolished branding trend to appeal to younger audiences seeking an effortlessly cool aesthetic.
- Artisanal Food Industry
- Artisanal food brands can apply the raw packaging design and wild animal illustration trends to appeal to consumers seeking uniqueness and authenticity in the food they purchase.
