Hop Therapy from the Russel Brewing Co. is a beer that specifically shows off a variety of 100% American hops. The Hop Therapy India Session Ale was recently given a new look, courtesy of Atmosphere Design, which like any good Double IPA brew, is all about the hops.
The new beer boxes and cans have a refreshing green coloring, which is an ode itself to the color of a beer hop. With a lower alcohol level, this beer's flavor is more so about the enjoyment of hop varities like Amarillo, Cascade and Columbus. With the brews now branded as a "Refreshing hop remedy," it might not be exactly what the doctor ordered, but a sip of the India Session Ale will surely have you feeling better in no time.
Key Themes Behind This Trend
- Therapeutic Beer Branding
- Breweries can create beer that promotes health benefits and exclusive brewing techniques to attract consumers who want a unique experience.
- Alternative Health Beverages
- The creation of new beer lines with health-boosting benefits, like medicinal qualities or low calorie counts, can appeal to health-conscious consumers.
- Eco-friendly Product Packaging
- Sustainable product packaging options like Atmosphere Design's for Hop Therapy can reduce environmental impact and attract environmentally-minded customers.
Where This Applies
- Brewing Industry
- Incorporating therapeutic and alternative health-based approaches to brewing products can create a new market for breweries and differentiate their offerings.
- Health and Wellness Industry
- The production of beers with health-promoting qualities can tap into the larger health and wellness industry and create new distribution and revenue streams.
- Sustainable Packaging Industry
- The creation of sustainable product packaging options for beer can attract environmentally-minded consumers and create a market for sustainable packaging solutions.
