Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Therapeutic Beer Branding

The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better

— June 18, 2014 — Lifestyle
Hop Therapy from the Russel Brewing Co. is a beer that specifically shows off a variety of 100% American hops. The Hop Therapy India Session Ale was recently given a new look, courtesy of Atmosphere Design, which like any good Double IPA brew, is all about the hops.

The new beer boxes and cans have a refreshing green coloring, which is an ode itself to the color of a beer hop. With a lower alcohol level, this beer's flavor is more so about the enjoyment of hop varities like Amarillo, Cascade and Columbus. With the brews now branded as a "Refreshing hop remedy," it might not be exactly what the doctor ordered, but a sip of the India Session Ale will surely have you feeling better in no time.
Trend Themes
1. Therapeutic Beer Branding - Breweries can create beer that promotes health benefits and exclusive brewing techniques to attract consumers who want a unique experience.
2. Alternative Health Beverages - The creation of new beer lines with health-boosting benefits, like medicinal qualities or low calorie counts, can appeal to health-conscious consumers.
3. Eco-friendly Product Packaging - Sustainable product packaging options like Atmosphere Design's for Hop Therapy can reduce environmental impact and attract environmentally-minded customers.
Industry Implications
1. Brewing Industry - Incorporating therapeutic and alternative health-based approaches to brewing products can create a new market for breweries and differentiate their offerings.
2. Health and Wellness Industry - The production of beers with health-promoting qualities can tap into the larger health and wellness industry and create new distribution and revenue streams.
3. Sustainable Packaging Industry - The creation of sustainable product packaging options for beer can attract environmentally-minded consumers and create a market for sustainable packaging solutions.
2.7
Score
Popularity
Activity
Freshness