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Nature-Inspired Beer Branding

Nicklas Hellborg Redesigns the SMFBeer Packaging

— April 26, 2014 — Lifestyle
Nicklas Hellborg designed the SMFBeer packaging with nature in mind. Across the front of the labels, the aging rings of a tree can be seen, as if one was looking down at a fallen pine.

Having these types of connotation on the front of a beer label conjures up ideas of freshness, which is exactly the kinds of thoughts beer sellers want going through their customer's minds. Using nature to stir this type of thinking works well with alcoholic beverages, and has been used by major labels such as Budweiser and Molson. Nicklas Hellborg manages to convey nature here in a way that's not completely in one's face, but prominent enough to still get consumer's attention.
Trend Themes
1. Nature-inspired Packaging - Using nature-inspired packaging designs can evoke a sense of freshness and appeal to customers' desire for natural products.
2. Aging Ring Design - Incorporating aging ring designs on product packaging can create a visual representation of quality and authenticity.
3. Subtle Nature Aesthetics - Tapping into nature aesthetics in a subtle way can capture consumers' attention and create a positive association with the brand.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can explore nature-inspired packaging to differentiate their products and attract environmentally conscious consumers.
2. Food and Beverage Packaging - The food and beverage packaging industry can embrace the trend of nature-inspired designs to create visually appealing and eco-friendly packaging solutions.
3. Brand Design and Marketing - Brand design and marketing agencies can offer nature-inspired packaging design services to help companies stand out in the market and connect with consumers' desire for natural products.
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