Negra Modelo is a beer brand that was in need of a makeover, so the team hired Amy Lee to head up this initiative. She came up with a design that was simplistic yet poignant, featuring a statue similar to the ones found on the front of old ships.
The result is a very stoic look, with this winged lady statue figure looming out from behind the writing on the front label. The bottles also come in two colors depending on the flavor, including silver and gold (one also has the option to buy cans from the brand too).
This redesign exudes authority for Negra Modelo, which is always a good thing for standing out over competitors.
What's Driving This Trend
- Simplistic Branding
- The success of Negra Modelo's simple yet poignant design highlights potential opportunities for other brands to embrace minimalistic branding strategies.
- Stoic Packaging
- The use of a stoic statue on Negra Modelo's packaging showcases potential disruptive innovation opportunities for other brands looking to emphasize their authority and distinction in the marketplace.
- Two-toned Color Schemes
- Negra Modelo's use of different colored bottle designs and labeling based on flavor presents a potential disruptive innovation opportunity for other beverage brands to create more visually appealing packaging designs.
Who This Affects Most
- Alcoholic Beverages
- The simplistic yet poignant design used by Negra Modelo highlights potential disruptive innovation opportunities for branding in the alcoholic beverage industry.
- Consumer Packaged Goods
- Negra Modelo's redesign presents opportunities for other consumer packaged goods companies to embrace a more authoritative and simplified design approach.
- Marketing and Advertising
- Negra Modelo's successful packaging redesign presents lessons for marketing and advertising firms on how to implement simple, yet impactful design strategies for their clients' products.
