Negra Modelo is a beer brand that was in need of a makeover, so the team hired Amy Lee to head up this initiative. She came up with a design that was simplistic yet poignant, featuring a statue similar to the ones found on the front of old ships.
The result is a very stoic look, with this winged lady statue figure looming out from behind the writing on the front label. The bottles also come in two colors depending on the flavor, including silver and gold (one also has the option to buy cans from the brand too).
This redesign exudes authority for Negra Modelo, which is always a good thing for standing out over competitors.
Symbolic Statue Beer Branding
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Eccentric Tattoo-Like Branding
Nautical Booze Branding
Sacred Beer Branding
Nature-Inspired Beer Branding