Gzub Craft Brewing is a Polish microbrewery that recently teamed up with creative agency Redkroft in order to create an articulate branding identity for the product. The resulting packaging for the Warsaw-based craft brewer is a bright retro-inspired selection of three labels in green, red and yellow that feature highly informative and detailed descriptions of each of the beers.
The eye-catching labels are screen-printed onto paper labels and will surely do a lot for the brand in terms of grabbing the attention of the consumer from the store shelves. Given the detailed description of the beers, the packaging also appeals to the beer connoisseur.
Gzub is a Polish word that roughly translates into beer belly and offers a playful alternative for beer enthusiasts looking to expand their palate.