This new brand of Quebec beers is bold, bright and masculine -- and it's making it clear with its macho lager packaging.
You won't see delicate lettering, floral illustrations or pastel colors anywhere on this lager packaging. It's all about block colors, block fonts and numeric prints similar to those found on football jerseys.
The new Quebec brewery used design firm lg2boutique to create its whole brand identity -- a handcrafted, sleek, masculine and railroad-inspired identity.
"All of the graphic elements were chosen to highlight the beer’s origin, which was this Eastern Township's railway town. The four flavors stand out with their strong color codes, their degrees of bitterness are indicated by 12, 27, 33 and 64, highlighted numbers, and the diagonal cross symbolizes a railway crossing," says the design team at lg2boutique.
Key Themes Behind This Trend
- Masculine Packaging Design
- Opportunity for disruptive innovation in packaging design to create bold, masculine branding for products targeting male consumers.
- Railway-inspired Branding
- Opportunity for disruptive innovation in brand identity creation by incorporating elements inspired by railways and industrial aesthetics.
- Numerical Flavor Differentiation
- Opportunity for disruptive innovation in product differentiation by using numeric prints and degrees of bitterness to indicate flavor profiles.
Where This Applies
- Brewery
- Opportunity for disruptive innovation in the brewery industry by leveraging bold and masculine packaging design to attract a new segment of consumers.
- Design and Advertising
- Opportunity for disruptive innovation in the design and advertising industry by specializing in creating brand identities that incorporate railway-inspired elements and target male-oriented products.
- Packaging Manufacturing
- Opportunity for disruptive innovation in the packaging manufacturing industry by developing new techniques and materials to achieve the bold and block-like aesthetic seen in the railway-inspired lager packaging.
