This new brand of Quebec beers is bold, bright and masculine -- and it's making it clear with its macho lager packaging.
You won't see delicate lettering, floral illustrations or pastel colors anywhere on this lager packaging. It's all about block colors, block fonts and numeric prints similar to those found on football jerseys.
The new Quebec brewery used design firm lg2boutique to create its whole brand identity -- a handcrafted, sleek, masculine and railroad-inspired identity.
"All of the graphic elements were chosen to highlight the beer’s origin, which was this Eastern Township's railway town. The four flavors stand out with their strong color codes, their degrees of bitterness are indicated by 12, 27, 33 and 64, highlighted numbers, and the diagonal cross symbolizes a railway crossing," says the design team at lg2boutique.