The Carlsberg NOX packaging takes a decidedly darker turn from what people are used to when it comes to this brand. It replaces the green bottles with a black exterior that creates a moody sense of mystery many people will find themselves intrigued by. Of course, the Carlsberg NOX design is meant to evoke that and more.
Created by Safari Sundays, the Carlsberg NOX packaging was inspired by the special hop in the beer called ‘polaris’, which also means ‘north star.' Packaging of the World writes, "The design and branding are meant to evoke intrigue and guide beer drinkers in pursuit of the best a night can offer." With a constellation-like aesthetic, this is something people will definitely connect the dots with -- pun intended. It also elevates the brand for consumers.
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