Dragon Fiery Ginger is a type of ginger beer that needed a new branding method to break into the alcoholic market. Traditionally ginger beer is a non-alcoholic drink, mixed with cocktails for an added effect. The company needed a design that would subtly put the beer on par with other major labels.
Instead of placing the alcohol content front and center, however, branding director Clarissa Harteveld went with a more simplistic layout. The previous logo was quite detailed, but Harteveld opted for clear text to be the focal point of the branding process. A small dragon was placed on the top of the lettering, conveying the beer's fiery taste due to the added ginger flavor. Sometimes, minimalism is more effective than excessive detail when it comes to branding.
Key Themes Behind This Trend
- Minimalistic Branding
- Opportunity for beer brands to adopt simple and clean designs to communicate their unique qualities effectively.
- Alcoholic Ginger Beer
- Growing trend in the alcoholic market for ginger beer with added alcohol content, providing an opportunity for new product development and market expansion.
- Subtle Descriptive Elements
- Brands can use minimal yet meaningful elements like small icons or symbols to convey specific flavors or characteristics, creating a more engaging and memorable brand experience.
Where This Applies
- Beverage
- Opportunity for beverage companies to explore the alcoholic ginger beer segment and differentiate their products through branding and flavor profiles.
- Design and Marketing
- Branding and design agencies can assist beer brands in developing minimalist and impactful branding strategies that resonate with consumers in a crowded market.
- Alcoholic Beverages
- Alcoholic beverage manufacturers can tap into the rising demand for unique and flavorful products by introducing new and innovative alcoholic ginger beer options.
