This creative agency used Pantone packaging to make a non-specified beer brand stand out. Spanish firm Txaber created a design for beer bottles and cans that corresponds each type of beer with a color. By looking at the Pantone shade of the brew in question, the drinker can tell if the contents are a dark stout or pale ale. For example, the lager is 123C while the stout is 4975C.
The Pantone packaging applies to both beer bottles and cans, with nine shades in each. Whether a pilsner, wheat beer or a porter is to your taste, there is a Pantone-inspired brew for you.
The beer colors bring an artistic element to beer branding, which isn't typically a focus. This design does not appear to be for a specific brand, however.
Why This Trend Is Growing
- Pantone-branded Packaging
- Opportunity for companies to implement Pantone-inspired packaging for their products.
- Artistic Beer Branding
- Opportunity for beer companies to use artistic branding similar to Txaber's Pantone-inspired designs.
- Color-coded Product Packaging
- Opportunity for companies to use color-coding in product packaging to signify product types or flavors.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunity for beer and other alcoholic beverage companies to differentiate their products through unique packaging designs.
- Graphic Design
- Opportunity for graphic design agencies to create unique and inspiring packaging designs for clients.
- Consumer Goods
- Opportunity for consumer goods companies to use creative branding and packaging to stand out on crowded store shelves and attract customers.
