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Whimsical Beer Can Branding

The Hitchhiker Beer Can Designs Are Inspired by World Travellers

Hitchhiker beers are a concept by Sweden's Michela Monterosso designed to appeal to avid travellers who are always looking for new kinds of experiences. The cans have charming rough hand-drawn typography on them, inspired by the idea of someone who might keep a travel journal. Monterosso remarks that her decision to leave the typography a little loose and sketch-like was because "Travellers don't have time to care about perfect curves!"

The two Hitchhiker beers have been named 'Island Hopping' and 'Star Chasing' and in combination with their lyrical can designs, they come off as way more feminine than most beer cans, despite their deep blue hues. The coloring also gives the cans a mellow feeling, which sounds like the perfect thing after a day full of adventuring.
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