In a continued effort to entice the business of discerning millennial diners, a McDonalds x Colette collaboration has been revealed. The intriguing cobranded experience sees the international fast food chain tapping the hip Parisian retailer for a bit of a brand boost.
The McDonalds x Colette collaboration has born a selection of limited edition items like tees, tote bags, scarves, phone cases and stationary, in addition to a new poster campaign featuring the same set of iconic McDonald's images simplified in a pixelated manner.
It seems that as it is apparent many millennials are cautious when it comes to over-indulging in questionably healthy meal choices, McDonald's may be attempting to realign its brand identity with 'cool' by creating limited supplies of coveted brand merchandise to be adorned ironically.
Fast Food Capsule Collections
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Branded Confectionery Kiosks
Branded Light Installations
Branded Fitness Communities
Cobranded Tea Shops