The Missoni x Converse collection continues to grow with a covetable Fall 2015 sneaker range. This autumnal collection equally portrays both brands' aesthetics while remaining wearable and stylish.
For the Fall 2015 season, the Missoni x Converse team tapped the iconic Chuck Taylor All Star style and gave the notorious shoe a fashionable makeover. The result is a two-piece collection that features high and low-top versions of the recognizable silhouette. This season, the Chuck Taylor All Star is adorned with vertical stripes in two different colorways. While the black and mint green is a rather unisex shoe, the pink and black version is more geared toward females.
The Missoni x Converse All Stars are completed with cotton laces, metal eyelets and off-white rubber foxing along with a black foxing stripe and a matching toe cap.
What's Driving This Trend
- High-fashion Sneakers
- Disruptive innovation opportunity for high-end fashion brands and sportswear companies to collaborate and create luxury sneaker collections.
- Co-branding
- Disruptive innovation opportunity for brands from different industries to partner up and create unique and attractive products for the market.
- Gender-specific Designs
- Disruptive innovation opportunity for fashion companies to cater to specific target audiences by creating gender-focused designs.
Who This Affects Most
- Fashion
- Opportunity for high-end fashion brands to collaborate with sportswear companies and create co-branded couture sneakers that blur the line between fashion and function.
- Sportswear
- Opportunity for sportswear companies to expand their product lines by partnering up with high-end fashion brands to create luxury sneaker collections.
- Retail
- Opportunity for clothing retailers to offer exclusive co-branded products to differentiate themselves from their competitors and attract customers looking for unique products.
