Co-Branded Couture Sneakers

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The Missoni x Converse Fall Sneakers Blend Elegant and Urban Styles

— September 10, 2015 — Fashion
The Missoni x Converse collection continues to grow with a covetable Fall 2015 sneaker range. This autumnal collection equally portrays both brands' aesthetics while remaining wearable and stylish.

For the Fall 2015 season, the Missoni x Converse team tapped the iconic Chuck Taylor All Star style and gave the notorious shoe a fashionable makeover. The result is a two-piece collection that features high and low-top versions of the recognizable silhouette. This season, the Chuck Taylor All Star is adorned with vertical stripes in two different colorways. While the black and mint green is a rather unisex shoe, the pink and black version is more geared toward females.

The Missoni x Converse All Stars are completed with cotton laces, metal eyelets and off-white rubber foxing along with a black foxing stripe and a matching toe cap.

Trend Themes

  1. High-fashion Sneakers — Disruptive innovation opportunity for high-end fashion brands and sportswear companies to collaborate and create luxury sneaker collections.
  2. Co-branding — Disruptive innovation opportunity for brands from different industries to partner up and create unique and attractive products for the market.
  3. Gender-specific Designs — Disruptive innovation opportunity for fashion companies to cater to specific target audiences by creating gender-focused designs.

Industry Implications

  1. Fashion — Opportunity for high-end fashion brands to collaborate with sportswear companies and create co-branded couture sneakers that blur the line between fashion and function.
  2. Sportswear — Opportunity for sportswear companies to expand their product lines by partnering up with high-end fashion brands to create luxury sneaker collections.
  3. Retail — Opportunity for clothing retailers to offer exclusive co-branded products to differentiate themselves from their competitors and attract customers looking for unique products.
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