These August 2015 shoes range from fruity DIY sneakers to co-branded motorcycle boots that target a demographic with niche interests. While Blundstone and Ducati's signature boot collection appeals to motorcycle enthusiasts, lifestyle blog Bespoke Bride gives budget-conscious consumers a chance to revamp their favorite sneakers with some inexpensive materials like masking tape and paint.
In addition to DIY shoe projects an co-branded boot collections, these August 2015 shoes also include fashion-forward sneaker lines that blend aesthetics with performance. When looking at the month's shoe marketing examples, a focus on female empowerment -- illustrated with female athlete models -- and charitable initiatives is present.
In addition to shoe campaigns that celebrate girl power, the month's other marketing examples encourage equality -- M4D3's social sneaker collection raises money for LGBTQ youth.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
