The Nike Air Zoom Elite 8 is a running shoe built for speed, so it only makes sense that the advertising campaign is equally as fast.
Created by advertising agency Must Be Something and directed by Neal Brennan (of the Chapelle Show fame), the 'Find Your Fast' commercial is a 60-second spot that features 13 elite athletes living life in the fast lane. The campaign is accompanied by a larger challenge, issued by Nike to the running community, to log in their fastest mileage before August 30th (using the Nike+ Community app).
If viewers learn anything from watching the Nike Air Zoom Elite 8, it's that there are different types of speed, and all you need to do is, well, "Find Your Fast."
What Makes This Trend Stand Out
- Fast-paced Advertising
- Opportunity to create quick and engaging commercials that capture the essence of a speedy product.
- Athlete Endorsements
- Potential for brands to collaborate with elite athletes to promote their products and increase brand credibility.
- Community Challenges
- Opportunity to engage consumers through competitive challenges that promote brand loyalty and community interaction.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunities for agencies to explore fast-paced storytelling techniques and creative concepts.
- Sports Apparel
- Opportunity for sports apparel companies to collaborate with elite athletes for endorsements and create specialized products for speed-oriented consumers.
- Fitness Apps
- Potential for fitness app developers to create community challenges that encourage users to engage in active lifestyles and track their progress.
