American Independence Day is right around the corner, and in order to celebrate, Three Stripes has created a limited-edition 'Stars and Stripes' Pure Boost shoe. The special fourth of July sneaker is accompanied by the news that adidas will add the Pure Boost silhouette to the list of shoes available for customizable on the miadidas index.
Customization has become the bread and butter of the consumer world. Any brand or company that offers some level of personalization in its product or service benefits from the hyper-individualized nature of today's consumer, who is looking to stand apart from the crowd, while still supporting their favorite brands.
The same is true for sneaker enthusiasts, who will have the option of customizing their Pure Boost with 12 colors and four prints, among other personalization options. Even the special edition Stars and Stripes pair has the option of being customized with an additional prints, for five dollars a pop.