Artist Kendrick Lamar is taking a stand against gang violence with the help of these Reebok sneakers. The left shoe has a blue Reebok label and the right shoe has a red Reebok label to represent the two gangs from Lamar’s hometown of Compton.
These Reebok sneakers are an attempt to disarm the gang members and create a general understanding that both groups of people can live together in the same place without resorting to violence. The shoes represent the separate gangs and the person wearing the kicks represents Compton. To solidify this message, the new Ventilator shoes have the word "neutral" written on the sneaker tongues.
This unique approach to addressing a serious issue goes beyond a fashion statement and truly sets an example for gang violence awareness.
Key Themes Behind This Trend
- Gang Violence Awareness
- Disruptive innovation opportunities for companies who aim to promote peace in gang-afflicted areas.
- Artistic Activism
- Disruptive innovation opportunities for companies who want to raise awareness of social issues through creative platforms.
- Dual-branded Products
- Disruptive innovation opportunities for companies who want to promote unity and collaboration between distinct groups of people through product design.
Where This Applies
- Footwear
- Disruptive innovation opportunities for footwear companies who want to advocate for social issues through their product designs.
- Fashion
- Disruptive innovation opportunities for fashion companies who aim to empower meaningful social change through creative expressions.
- Community Development
- Disruptive innovation opportunities for organizations who want to address social issues and promote peace in gang-afflicted communities.
