Brain Dead Joins Reebok on a New Club C Revenge Sneaker
Los Angeles-based streetwear label Brain Dead joins forces with sportswear giant Reebok on a new iteration of the signature Club C Revenge sneaker model. The shoe gets two new colorway options this time around and it retains most of the design language for a retro feel.
It is detailed with fuzzy textures for a unique feel to the shoe -- speaking about the design, Brain Dead's Kyle Ng stated that “We wanted to find a material that reminded us of natural ground, we thought about tennis courts and grass – from there it sprouted.” The first of the two colorways includes a blend of grey, off-white, and dark green as the second is detailed with wine red, forest green, and blue.
Image Credit: Reebok
It is detailed with fuzzy textures for a unique feel to the shoe -- speaking about the design, Brain Dead's Kyle Ng stated that “We wanted to find a material that reminded us of natural ground, we thought about tennis courts and grass – from there it sprouted.” The first of the two colorways includes a blend of grey, off-white, and dark green as the second is detailed with wine red, forest green, and blue.
Image Credit: Reebok
Trend Themes
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Fuzzy Textures — Integrating fuzzy textures in sneaker design is a new trend that can be extended to other industries such as furniture, automotive, and interiors.
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Collaborations — Collaborations between streetwear brands and sportswear giants is a growing trend which can be extended to other fashion and clothing industries.
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Retro Design — Retro design is a classic trend that can be adopted by various consumer industries such as tech gadgets, home appliances, and luxury goods.
Industry Implications
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Footwear — Incorporating unique textures in sneaker design is a disruptive innovation opportunity for the footwear industry, especially when collaborating with other designers or brands.
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Fashion and Clothing — Collaboration between famous brands is a disruptive innovation opportunity for the fashion and clothing industry to come up with new collections and designs that appeal to a wider demographic.
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Consumer Goods — Retro design is a disruptive innovation opportunity across various consumer industries such as tech gadgets, home appliances, and luxury goods, to cater to nostalgic and classic tastes.
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