The Reebok x Disney Collaboration Reiterates the Insta Pump Fury
Meghan Young — July 8, 2015 — Fashion
References: reebok & refinery29
The Reebok x Disney collaboration puts a unique spin on a particular glass slipper. Since there are arguably a ton of modern Cinderellas roaming the world these days, it's only natural they would want footwear that will take them from point A to their Prince Charming in as comfortable and stylish a way as possible. The Reebok x Disney design is exactly what they've been waiting for.
A reiteration of the retro Insta Pump Fury, these sneakers have been glamorized with a "pinkish-purple iridescent paneled upper, a clock on the air pump, and a butterfly adorning the back of the heel," writes Refinery 29. As though it were the adult version of similar sneakers for little girls (minus the light-up details), this Reebok x Disney Insta Pump Fury sneaker is one for the books.
A reiteration of the retro Insta Pump Fury, these sneakers have been glamorized with a "pinkish-purple iridescent paneled upper, a clock on the air pump, and a butterfly adorning the back of the heel," writes Refinery 29. As though it were the adult version of similar sneakers for little girls (minus the light-up details), this Reebok x Disney Insta Pump Fury sneaker is one for the books.
Trend Themes
1. Disney-branded Collaborations - The Reebok x Disney collaboration showcases the growing trend of partnering with established brands for unique and desirable products.
2. Retro-inspired Footwear - The Insta Pump Fury design highlights the trend of bringing back vintage styles with a modern twist to appeal to new generations.
3. Fashionable Comfort Footwear - The sneakers combine style and comfort, demonstrating a trend of prioritizing function and form equally in footwear design.
Industry Implications
1. Fashion & Apparel - The collaboration demonstrates the potential for utilizing popular brands to reach younger and diverse audiences through innovative products.
2. Sporting Goods - Reebok's use of a classic sneaker design with a novel Disney twist demonstrates an opportunity to appeal to enthusiasts of retro-style footwear.
3. Entertainment & Media - Disney's collaboration with Reebok creates an opportunity to introduce new products and footwear lines with a fresh look and a defined identity to kids and families.
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