UK-based brand Cent Ldn creates a new handcrafted candle collectible made in collaboration with adidas to highlight some of the most iconic athletes in the realm of football. The wax sculptures are designed to replicate players including "Real Madrid’s Karim Benzema, Arsenal player Gabriel Jesus, and Fenerbache striker Michy Batshuayi."
The collaboration is described as its “most exclusive giveaway ever,” as fans who also win the waxworks will get a face structure of one of their favorite players. The candles are made from natural coconut wax and can burn for up to 200 hours. In terms of the scent, it comes in a variety of smells including vanilla, warm amber, lavender, citrus, eucalyptus, sandalwood, cedar wood, musk, and patchouli.
Image Credit: Cent Ldn
What's Driving This Trend
- Athlete-themed Collectibles
- There is potential for more brands to collaborate with sports companies, creating athlete-themed collectibles for fans of various sports.
- Handcrafted Collectible Candles
- Artisans could create unique and high-quality collectible candles for various markets, including sports fans, music lovers, and movie enthusiasts.
- Scented Sports Merchandise
- Sports brands can experiment with incorporating different scents into their merchandise, such as candles, to enhance the overall consumer experience.
Who This Affects Most
- Sports Merchandise Industry
- The sports merchandise industry can explore more collaborations with artisanal brands to create unique and exclusive collectibles that cater to fans' tastes.
- Artisanal Candle Industry
- Artisanal candle companies can create customizable candles that cater to various niche markets, such as sports fans and music enthusiasts.
- Athletic Apparel Industry
- Athletic apparel brands can create scented candles as part of their merchandise line to enhance the overall brand experience for customers.
