When Airbnb unveiled its brand new identity, there was a lot of backlash, particularly from people who said that the "Belo" looks like numerous suggestive male and female body parts—this campaign offers a chance for people to get to know the logo by making it their own.
With Create Airbnb, you're able to plug in your name and your location, which will provide various color schemes and different looks that make up the lines of the logo. On top of this, the editor allows you to add stickers, additional doodles and stamps to really personalize the logo with your own creative touches. Although Airbnb's logo may not be going anywhere anytime soon, this campaign could help to take away some of the provocativeness that people see in it, even if it does covering it up a little bit.
Why This Trend Is Growing
- Personalized Branding
- Emergence of personalized branding for companies provides the opportunity for people to have the chance to make the logo their own.
- Customizable Logos
- Create Airbnb offers various color schemes, lines, and design elements for customers to personalize logos themselves, paving the way for more customizable branding opportunities.
- User-centric Marketing
- Using personalized logos to market and connect with customers offers an opportunity for businesses to build brand awareness and connect with their audience on a more personal level.
Industries Being Reshaped
- Marketing and Advertising
- Marketing and advertising firms can leverage personalized branding to create unique campaigns that resonate with customers on a more personal level.
- E-commerce and Retail
- E-commerce and retail companies can use personalized branding to stand out in a crowded market and create a unique connection with their customers.
- Graphic Design
- The different design options offered by Create Airbnb offers graphic designers an opportunity to explore new ideas and techniques in logo creation.
