As an update to the previous packaging that only featured the word "shock" in dripping neon paint, the Calvin Klein One Shock Street Edition packaging is much more exciting and distinctive.
Calvin Klein teamed up with renowned graffiti artists FABEL, aka Jorge Pabon, for the men's fragrance label and Miss163 for the women's perfume label. Even the wording was designed by the artists, making the new label's artwork the center of attention as it pops out against the stark white and bold black backgrounds. FABEL decked out the bottle in a highly graphic version of the word 'street' while Miss163 went with a cheerful floral motif with sunshine and rainbows peeking through.
The graffiti on the Calvin Klein One Shock Street Edition packaging wraps around to the back of the bottles.
Key Themes Behind This Trend
- Youthful Artistic Packaging
- The use of graffiti artwork on fragrance packaging creates a visually stunning and youthful appeal, attracting a younger consumer base.
- Collaboration with Street Artists
- Partnering with renowned graffiti artists allows brands to create unique and eye-catching designs that stand out in a crowded market.
- Integration of Street Culture
- Incorporating graffiti and street art into branding taps into the growing popularity of street culture and urban aesthetics.
Where This Applies
- Fragrance
- The fragrance industry can embrace graffiti branding to revitalize their product packaging and attract a more diverse consumer demographic.
- Fashion
- Fashion brands can adopt graffiti-inspired designs to inject edginess and street culture into their clothing lines, appealing to the youth market.
- Art Supplies
- Art supply companies can explore collaborations with graffiti artists to create special edition products, offering their customers unique and creative tools.
