Nike introduces a new Graffiti iteration of the signature Dunk Low sneaker model for the season. This time around, the shoe's upper is made from a blend of tumbled leather that can be seen overlaying the shoe with canvas at the toe box sections and collar area.
There is a fusion of orange applied to imitate the look of spray paint to create that vandalized effect. The branded Swoosh on the lateral side of the shoe is coated in a 3M material for a reflective look and the insoles follow the same theme. On the interior, there are graffiti-inspired graphics that are made to nod to the brand overall and it is rounded out with speckled details.
Image Credit: Nike
Key Themes Behind This Trend
- Street Art-inspired Sneakers
- Opportunity for more street art-themed sneaker designs and collaboration with street artists.
- Graffiti-inspired Fashion
- Growing demand for fashion pieces that incorporate graffiti aesthetics.
- Reflection Material Coating
- Incorporating reflective materials into sneaker designs for functional and aesthetic purposes.
Where This Applies
- Footwear
- Opportunity for sneaker companies to create more street art-themed shoes and collaborate with street artists.
- Fashion
- Growing demand for street art-inspired clothing and accessories.
- Material Science
- Opportunity to research and develop new reflective materials for fashion and sneaker use.
