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Nursery Rhyme Beer Branding

The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots

— July 1, 2015 — Marketing
Barcelona Beer Company incorporates the childhood nursery rhyme of the Three Little Pigs into its beer labels with a grown-up version of the piglet trio. Artist Jordi Andreu from Doodletown Designs has created these playful beer labels that feature the three pigs who refused to let a big wolf ruin their lives.

The Barcelona Beer Company is committed to being a trustworthy, honest and strong craft beer provider. With this in mind, Andreu designed these labels by hand. The fully grown pigs represent the integrity of the beer by portraying respect and tradition that is a theme throughout this classic nursery rhyme.

The little pigs from the old storybook are re-imagined as adult pigs who clearly enjoy the cool refreshing pale ale brew that they represent.
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