Always seeking to surprise and delight, many of the July 2015 branding ideas show marketers getting experimental with the introduction of unexpected products. Diverging from a world where digital marketing is king, Microsoft launched the Five to Nine print publication for commuters. Another bold branding move comes from Carlsberg, a beloved beer brand that had now transitioned into the creation of men's cosmetics with its Beer Beauty range.
With the growing consumer interest in pure, wholesome fruits and vegetables, many brands are also rethinking the way ordinary produce is championed with clever packaging solutions. Examples that are both artful and functional come from Munch'n, Katarzyna Soltysiak's Fruit Cages and the VitaPack citrus carrier.
Through novel products and new packaging systems, consumers are being coaxed to fall in love with new and existing brands.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
