These sophisticated bottle designs are featured on Alchemist's specialty line of microbrews called Hors Série. The series is comprised of three different types of beer all made from the micro brewery of Alchemist.
Each of the three sophisticated bottle designs incorporates the silhouette of either a deer, a queen or Bigfoot. The labels take on an infographic style as the silhouettes are filled with words using different text size and style. The only color on the bottle is the actual silhouette and the rest of the bottle is black -- including the writing. The three colors used are orange, blue and turquoise, which complement each other and the brown bottles.
Each label features hand-drawn writing to add an interesting visual statement. Designer Jacques Vallée Y&R focused entirely on creating a sophisticated look that complements the elegant art of micro brewing.
Why This Trend Is Growing
- Sophisticated Bottle Design
- Brands can innovate by enhancing the visual appeal of their products through sophisticated bottle designs that complement the product's elegance.
- Infographic-style Labels
- By incorporating infographic-style labels, brands can add a unique visual statement to their product that aligns with modern design trends.
- Hand-drawn Typography
- Innovative brands can leverage hand-drawn typography to personalize their product and provide a unique visual element that sets them apart.
Industries Being Reshaped
- Craft Beer
- Craft breweries can differentiate themselves from competitors by incorporating sophisticated bottle designs and hand-drawn typography on their labels.
- Wine
- Wine producers can experiment with innovative label designs, such as infographic-style, to appeal to the modern consumer and stay ahead of the curve.
- Luxury Goods
- Luxury brands can innovate by incorporating sophisticated bottle designs and hand-drawn typography on their packaging to enhance brand recognition and value.
