The designers at Robot Food created the brightly colored dog treat packages for Bocce's baked biscuits to look like a box of crackers or cookies that people would buy for themselves. The idea behind the package design was to make the boxes look sophisticated, polished and edible for human consumption.
Bocce's biscuits are baked, handmade and infused with natural ingredients, so the brand wanted the package to be reflective of these qualities. By creating an all-white box, it reflects the purity of ingredients. A small window is added to the front of the package so the consumer can actually see the product as if they were peering into a doghouse. This incorporates a fun and playful side.
The colored dog treat packages come in pink, blue, yellow and orange colors depending on flavor. By drawing in the modern foodie with the sleek packaging, it creates a wholesome approach to pooch product packaging.