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Protein-First Cat Treats

Bocce's Line of Treats for Cats is All-Natural with Simple Ingredients

— February 17, 2022 — Lifestyle
Bocce's Bakery is now expanding its product portfolio with a line of treats for cats that's fueled by all-natural recipes, real and simple ingredients, and just one calorie per treat. The heart-shaped bites are fortified with protein as the main ingredient to support cats, and all without by-products, meal and salt.

The soft and chewy collection of cat treats can be found in two-ounce resealable packs and pet-pleasing recipes like Moooo Moooo (beef and cheddar,) Fishy Fishy (whitefish and carrots) and Sushi Sushi (salmon and seaweed.) The newest limited-ingredient pet treats from the brand tap into the fact that pet owners are more conscious about investing in products that support sustainability and health for their pets, themselves and the planet. These cat treats are optimized for weaned kittens who are eating solid foods and adult cats.
Trend Themes
1. Protein-first Pet Treats - Explore the opportunity of incorporating high-quality protein ingredients in pet treats to improve pet health and well-being.
2. Limited-ingredient Pet Products - Consider developing pet products with limited, simple and natural ingredients to cater to the conscious consumer trend for sustainable, healthy and transparent products.
3. Soft and Chewy Pet Treats - Create pet treat products with soft and chewy textures that appeal to pet palatability and preference, while still offering functional benefits.
Industry Implications
1. Pet Food and Treats Manufacturing - The pet food and treats manufacturing industry can explore innovations in high-quality protein ingredients and limited-ingredient recipes to cater to the growing demand for natural and sustainable options.
2. Pet Retail - Pet retail industry players can focus on stocking pet products that emphasize the use of high-quality protein and simple, natural ingredients to serve the conscious consumer trend for sustainability and health for their pets.
3. Pet Health and Wellness - Pet health and wellness industry professionals can leverage the opportunity of soft and chewy pet treats that offer functional benefits and appeal to pets' palatability and texture preferences.
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