Fancy Feast Savory Cravings are new cat treats from Purina that take the form of bars that can be broken apart for multiple snacking occasions. Available in pet-pleasing varieties like Beef, Salmon and Beef & Crab, the cat treats share a simple way for cat owners to treat their pets in a portion-controlled way.
The Fancy Feast Savory Cravings treats for cats are packaged in fully recyclable containers, and the treat's wrappers can be dropped off at stores. The remainder of the pet treat packaging, including the carton and tray, are paper-based and can be circulated through existing community recycling programs.
The break-apart bars can be enjoyed as small squares to treat cats in a healthy way, on occasion without overindulgence.
Key Themes Behind This Trend
- Portion-controlled Pet Treats
- Opportunities for companies to create innovative, portion-controlled pet treats, which can provide a healthier way for pet owners to treat their beloved animals.
- Sustainable Pet Packaging
- Disruptive innovation opportunities in creating fully recyclable and eco-friendly packaging for pet treats.
- Multi-functioning Pet Treats
- Opportunities exist for the creation of multifunctional pet treats that can be broken apart and used in small quantities, thereby extending their lifespan and providing cost-effective solutions for pet owners.
Where This Applies
- Pet Food Industry
- Opportunities for pet food companies to develop and market portion-controlled treats for their customers, thereby allowing for a healthier way to treat their pets while encouraging responsible consumption.
- Eco-friendly Packaging Industry
- Opportunities for eco-friendly packaging companies to provide high-quality packaging solutions for pet treat manufacturers that are fully recyclable and demonstrate a commitment to sustainability.
- Pet Care Industry
- Opportunities for the pet care industry to create innovative pet treats that offer multi-functionality and cost-effective solutions for pet owners, while also providing healthy and tasty options for their pets.
