At SuperZoo 2022, pet nutrition start-up Because, Animals debuted its new line of sustainable, vegan cat treats. These new high-protein treats for cats are free from animal-based ingredients and they achieve "what was previously thought to be impossible."
The Freeze-Dried Noochies! Snacks are fueled by all-natural ingredients and no animal-based meats, fats, meals or byproducts. With a combination of Bmmune (the company’s proprietary blend of nutritional yeast that contains high levels of protein and B vitamins) and fermented Koji berries, the protein-packed treats for cats are described as "the world's first truly sustainable cat treat," by Joshua Errett, co-founder and chief operating officer of Because, Animals.
These vegan cat treats are easy on the environment and don't contribute to a greenhouse gas-emitting factory farming system.
What Makes This Trend Stand Out
- Sustainable Pet Products
- There is an opportunity for companies to develop more eco-friendly pet products through the use of plant-based ingredients and sustainable production processes.
- Plant-based Pet Treats
- There is a growing demand for pet treats made from natural and plant-based ingredients that provide health benefits for pets, especially in the vegan community.
- Pet Tech and Health
- As consumers become more concerned with their pets' health, there is a trend towards the development of technology-based solutions and personalized nutrition plans for optimal pet health and wellness.
Sectors Adopting This
- Pet Food and Treats
- The pet food and treat industry can innovate by developing more sustainable and plant-based products in response to the growing demand for eco-friendly and vegan products by consumers.
- Pet Health and Wellness
- There is an opportunity for pet health and wellness industry to develop personalized and customized nutrition plans for pets using technology and data to improve pet health outcomes.
- Animal Welfare and Environmentalism
- Companies that support animal welfare and environmentalism can leverage the trend towards sustainable pet products to develop innovative products that appeal to ethical consumers who prioritize sustainability and animal welfare in their consumer choices.
