MANA is a juice company that worked with Prim Prim design studio to create a packaging design made up of simple outlines. The simple outlines of fruit and vegetables are visually pleasing and project a simply pure image to consumers.
The cold-pressed Lithuanian juice company caters to those who are active and healthy, but don't have the time to make their own fresh-squeezed juices. The idea behind the packaging was to remain simple and not to overwhelm consumers with busy labels or overbearing logos. Cold-pressed juice is a pure form of squeezed vegetables and fruits, so the elegant labels are a perfect fit.
The colors used for the logos are the same as the colors of juices. The juice is visible through the clear glass bottles and the white label adorning the matching colored lettering and small images gives the bottles an extremely fresh look.