These advertisements of battling paint people reveal which colors clash when used together. In a humorous stunt to promote Hemple's paint collection, the brand uses these cute ads to gain attention.
Splatters of paint take human forms in the foreground of all white backdrops. The background images are of homes and living rooms. The paint people appear to be in combat mode as they strike poses that resemble martial art movements. The brightly colored battling paint people educate viewers on which colors clash and which match.
Through flashy colors of red, yellow, blue and green, the paint splatters stand out against the plain white backdrops. This aids to show Hemple's variety of vibrant paints that will bring life to any room of your home. The creative minds behind these visually pleasing ads are from the Memac Ogilvy advertising agency.
What Makes This Trend Stand Out
- Paint Color Combos
- Opportunity for developing innovative tools or apps that suggest complementary paint color combinations for interior design.
- Interactive Advertising
- Opportunity to create interactive ad campaigns that engage viewers by educating them about color clashes and matching in a playful and entertaining way.
- Visual Education
- Opportunity for leveraging visually appealing content to educate consumers on design principles and color theory, creating a more informed customer base.
Sectors Adopting This
- Interior Design
- Disruptive innovation opportunity lies in developing technology or platforms that help interior designers and homeowners experiment with different paint color combinations and visualize them in their spaces.
- Advertising
- Disruptive innovation opportunity to create engaging and interactive advertising campaigns that incorporate elements of humor, education, and visual appeal to capture audience attention.
- Education and E-learning
- Disruptive innovation opportunity to develop online courses or platforms that teach design principles and color theory using visually engaging content, catering to the growing demand for online learning.
