Alessio Pozzi and Oliver Stummvoll star in the recently released Versace Menswear campaign for Fall/Winter 2016. The models appear youthful and edgy while dressed in the luxury label's elegant pieces. This ad's fashions include fur-trimmed wool coats and boxier jackets that are displayed in an earthy color palette.
The latest Versace Menswear campaign is outfitted by wardrobe stylist David Bradshaw who also dresses Alessio and Oliver in fitted trousers that resemble heavy duty athletic leggings or equestrian staples. Blending contemporary sportswear with elegant outerwear, this luxury menswear range is effortlessly cool and undeniably elegant.
Photographers Mert and Marcus capture this fashionable campaign and work with art director Giovanni Bianco to bring brand matriarch Donatella Versace's vivid vision of this collection to life.
Key Themes Behind This Trend
- Youthful Luxury
- Disruptive innovation opportunities in luxury fashion by blending edgy and elegant looks for a younger target market.
- Contemporary Sportswear
- Opportunities for disruptive innovation in the fashion industry by combining athletic elements with high-end fashion.
- Elegant Outerwear
- Opportunities for disruptive innovation in the outerwear industry by introducing elegant designs and earthy color palettes.
Where This Applies
- Luxury Fashion
- Disruptive innovation opportunities in the luxury fashion industry by capturing a younger and edgier market through elegant designs.
- Fashion Photography
- Opportunities for disruptive innovation in the fashion photography industry by creating visually stunning campaigns that showcase the vision of designers.
- Outerwear
- Opportunities for disruptive innovation in the outerwear industry by introducing new designs and incorporating earthy color palettes.
