Aiming to become New Zealand's answer to In-N-Out, this new casual chain elevates its introduction to market through the use of upscale burger branding that distances itself from the negative connotation of fast food. Better Burger tapped the creative team at Auckland-based 485 Design to create a dynamic visual identity.
Meeting growing consumer desire for real, nutritious ingredients, Better Burger has widened its appeal by using entirely fresh, local ingredients in its food, which of course leads to a better tasting meal.
The retail concept forwarded by Better Burger is similarly down to earth, with a camp-inspired atmosphere that features plenty of wood and even astroturf. The spaces also feature vintage chairs and tables that inspire a feeling of rustic elegance.